Email Marketing

What is GetResponse?

GetResponse is a list based email service provider. This means every contact you add gets stored in a specific list. You can create as many lists as you want but you typically end up creating one list per website.

With GetResponse you can send Newsletters (ie. broadcasts) which are one-off emails. Or you can create Autoresponders which are emails that go out on a specific day after a lead has joined your list. This is what you would use to create your own email series.

GetResponse also includes some pretty cool marketing automation features. This allows you to create truly targeted email marketing campaigns that can really increase your conversions. It comes with a nice visual automation editor where you can connect different blocks to create any automation you want.

GetResponse also has some unique features not found in competitor products at its price point. You can create landing pages, design simple surveys and even conduct webinars through the platform.

It even includes a CRM (in it’s more expensive plans) to help you better manage your leads and convert them into sales.

GetResponse Pricing

GetResponse has a tiered pricing scheme that is based on both features and the number of subscribers you have on your list. The main two tiers are their Email and Pro plans.

The Email plan is suited towards beginning email marketers and lacks advanced features like Webinars, Lead Scoring, Web event tracking and automated segmentation that the Pro plan has.

Compared to its competitors, the Email plan fares quite favorably. With a list of 1,000 subscribers, for example, ConvertKit will cost you $29 a month. But with GetResponse you’re only paying $15 a month.

Subscribers 1000, 5000, 10000

GetResponse (Email) $15, $45, $65

What Problems Will GetResponse Solve?

Email Marketing

With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes.

Features: Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps.

Landing Pages

With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to- go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.

Features: Video integration, 150 responsive templates, mobile design, custom domain, image editor

Webinars

Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host training, product announcements, training, demos, and more.

Features: Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice capabilities, attendee management.

Marketing Automation

Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and- drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more.

Features: Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation

CRM

Create customizable, drag-and- drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals.

Features: Pipeline view, deals, stages tasks, notes, reminders.

GetResponse also comes with 500+ professionally designed email templates that you can pick instantly to help you get started. Accurate targeting also drives lead conversion rate higher, resulting in more sales.

Build a Subscriber List

GetResponse provides multiple ways to develop a subscriber list. If your contact list is small, you can simply key in the email addresses. For bigger lists, you can upload the file or link with third-party solutions such as Zendesk Support, Salesforce, Google, and others. If you import your list, utilize a partner serviced named BriteVerify to eliminate invalid email addresses.

Set Up Campaigns

To create campaigns, you can use two tools: Start from scratch and use the Email Creator tool that comes with hundreds of templates. If you wish to use your own code, utilize the HTML tool.

Track Your Campaigns

The GetResponse dashboard displays all your campaigns in one place. You can view useful info such as the number of contacts that got your email and the number that opened it. The platform provides a campaign tracking tool that integrates with Google Analytics. Refresh the tool to generate reports and get them delivered to your inbox. Finally, GetResponse makes it simple for you to find contact info, view the history of campaigns sent to them, and their open and click-through rates. These insights enable you to target your future emails at specific customer segments.

Final Thoughts

The best thing I can say about GetResponse is that it is a solid and reliable.

It gives you all the features you want from a modern email service provider like tags and automation. And for more serious email marketers, the Pro plan gives you useful extras like webinars, lead scoring and more.

The only thing is that there’s nothing about GetResponse that really jumps out at you. It doesn’t wow you with its user interface like ConvertKit does. And its marketing automations don’t feel as powerful as what ActiveCampaign offers.

However, if you are looking for an affordable, feature-packed alternative to services like Aweber or MailChimp then GetResponse definitely fits the bill.

It’s truly a solid email software that gives you a good bang for your buck. I definitely recommend taking the free trial for a spin and seeing how it works for your business.